Available for partnerships · Q3 2026
Est. 2010 · Hicks New Media

30+ years in IT.
No hype.
Just the facts.

James Hicks is a tenured technologist with 30+ years inside enterprise IT, founder of HicksNewMedia, and host of @JamesHicks. He operates a multi-property network reaching technical decision-makers, builder-class creators, and culturally-engaged audiences — and partners with brands that need a credible, no-hype voice.

James Hicks, founder of HicksNewMedia
James Hicks
Founder · HicksNewMedia
Open
30+
Years in IT
50+
Brand Partnerships
25.5K
YouTube Subs
5
Owned Properties
1.5K+
Videos Published
TRUSTED BY Partnerships and editorial coverage across enterprise IT, creator tools, and consumer tech — 2010 to present.

“Most tech voices have never run an enterprise IT stack.
I have. For 30+ years.”

— James Hicks, Founder · HicksNewMedia
Why James

Tenured. Trusted. Multi-property.

There are a lot of creators talking about technology. There are very few who've actually run it from the inside, sat across from Fortune 500 executives at CES for fifteen straight years, and built a media network around the audience that listens.

01 — Tenured

Three decades inside the systems your audience uses every day.

30+ years across IT operations, modernization, and infrastructure. When I cover a category, my audience knows the perspective is grounded in actual stack experience — not borrowed from a press release.

Currently: Independent · Previously: Multi-org enterprise IT
02 — Trusted

Brands that have to be careful keep choosing me.

15 consecutive years of CES coverage. Published partnerships with Intel, Shure, Pagely, Nutanix, and Uscreen. Editorial philosophy since day one: No Hype. Just the Facts.

Editorial standard: independent · transparent · accountable
03 — Multi-Property

Five owned audiences. One operator. One invoice.

YouTube channel, Digital Collective newsletter, premium community, Team No Sleep, and HNM Merch. Partnership packages can run across all of them — distribution sponsors can't buy from a single-channel creator.

Reach model: bundled · cross-platform · measurable
The Network

One ecosystem.
Five owned audiences.

Sponsors get distribution across YouTube, newsletter, paid community, and short-form — three to five touchpoints per partnership, billed as one bundle. That's the leverage of operating a network instead of a single channel.

When You Work With Me

Five reasons sponsors come back.

A 25K subscriber consumer channel and a 25K technical-decision-maker channel are not the same product. This is what's actually on the table.

01
A Tenured Technologist's Perspective
I've architected enterprise systems, run IT teams, and watched the industry evolve from inside the building. When a brand pays me to cover their product, what they're really buying is an audience that trusts the source — because the source has done the work.
02
Multi-Property Distribution
Single-video integrations are a commodity. I sell bundled reach across YouTube, newsletter, premium community, and Shorts — three to five touchpoints per partnership, one invoice. Sponsors pay for the network, not a placement.
03
A Trusted Editorial Voice
"No Hype. Just the Facts." has been the editorial standard since day one. The audience trusts my recommendations because the recommendations are credible. That trust is the product — and it can't be bought, faked, or rushed.
04
Enterprise-to-Audience Translation
B2B technology that makes sense to a mainstream audience without dumbing it down. That's a rare skill — and it's why Intel, Nutanix, and Shure keep working with me. If your product is technical and your audience isn't, this is the bridge.
05
Production-Grade Execution
Every collaboration ships polished. Branded overlays, custom thumbnails, scripted segments, multicam capture, post-production — all in-house through HicksNewMedia. The brand sees professional output. The audience sees professional content.
Work With Me

Built for the budget you actually have.

Four tiers from quick integration to full enterprise content production. Custom scopes welcomed — these are starting points, not boxes.

Tier 01
Standalone Integration
A 60–90 second branded integration inside a long-form video. Scripted, on-camera, and naturally placed in editorial content.
Starting at $750–$1,500
Tier 02
Dedicated Feature
Full video review, walkthrough, or product feature. Scripted, edited, and published as standalone editorial content on @JamesHicks.
Starting at $2,000–$4,000
Tier 04
Enterprise Content
Branded explainers, conference decks, custom video series, on-site event coverage. Built for B2B brands that need credible, technical storytelling.
Starting at $5,000–$15,000+
Custom scopes, retainers, and conference partnerships available on request. All packages include strategy, scripting, production, and post-publish reporting.
Book a partnership call Get the media kit
Featured Work

Selected partnerships.

A sample of recent and ongoing collaborations across enterprise tech, creator tools, and editorial production.

Social Proof

What collaborators say
after the work is done.

"The 'video cast' experience with James Hicks has always been top notch. He has calmed the most nervous of guests, affording them with comfort in speaking from their hearts, as well as from expert perspectives harvested over many years of domain-specific expertise."

CR
Clifton Roberts Director, International Trade Group · Intel

"James is the consummate professional. On point with production, guest selection, and authentic interviews and commentary. New and veteran podcasters should look to James as a model of doing it right, for the right reasons."

JS
Joshua Strebel CEO & Co-Founder · Pagely

"I had a complete blast joining James on his infocast. From scheduling through execution, his encouragement and support was of the highest quality. His questions were relevant to the overall arc and delivered in a conversational, relaxed environment."

MP
Mario Ponce Market Development Specialist · Shure Inc

Want to add yours? Every collaboration ends with a debrief — and an invitation to share what worked.

From the Channel

Latest from @JamesHicks

View full channel
Let's Build Something

Your brand deserves a voice
people actually trust.

Whether you're an enterprise tech brand looking for technically-fluent coverage, a creator tool ready to reach builders, or an event team that needs a host who can hold the room — let's talk about what the partnership looks like.

Or send a quick brief.

Response within 24–48 hours.